Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025?
*Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free:* 🔗 https://clickhubspot.com/bck
Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https://x.com/kippbodnar) CMO of HubSpot, unravel the post-AI marketing landscape and the strategies you’ll need to thrive.
Kipp Bodnar is one of the world’s most influential marketing leaders and the Chief Marketing Officer at HubSpot, where he is pioneering the integration of AI into every layer of modern marketing. Known for his hands-on expertise and his “Marketing Against the Grain” podcast, Kipp dives into how AI is upending everything from day-to-day productivity to industry-defining strategy.
This episode explores why “taste” trumps tactics in an AI-first world, how HubSpot achieved a 400% boost in email engagement using AI personalization, and why anyone can build faster, smarter, and more standout brands by mastering the new dynamic marketing loop. Matt and Kipp break down the brand new Loop Marketing Playbook, the death (and rebirth) of SEO, and what it means to optimize for AI engines instead of search engines.
Check out The Next Wave Podcast if you’re on the go and want to listen to the show: https://lnk.to/thenextwaveyt
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Show Notes:
(00:00) AI's Impact on Marketing
(05:35) AI Productivity and Automation Hacks
(06:28) Wispr Flow: Streamlined Voice Dictation
(11:00) Super Intelligence Abundance and Human Consumption
(14:50) Decline in Website Visits
(18:33) SEO Principles Apply to AEO
(21:00) Taste Differentiates: Know Your Audience
(24:38) Leveraging AI for Marketing Success
(27:00) “Moving the Free Line” Concept
(30:50) Real-Time AI Reporting Loop
(34:40) Understanding Customers Beats AI
(38:18) Optimal Time for MVP Testing
(41:14) Post-AI Marketing Playbook
(42:32) Personalization Is Key in Marketing
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Mentions:
Kipp Bodnar: https://www.linkedin.com/in/kippbodnar/
HubSpot: https://www.hubspot.com/
Marketing Against the Grain podcast: https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
Wispr Flow: https://wisprflow.ai/
Intelligence Superabundance: https://www.notboring.co/p/intelligence-superabundance
Genspark: https://www.genspark.ai/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
Subscribe to The Next Wave:
🔗 https://clickhubspot.com/847e
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👉 https://clickhubspot.com/SEO-Training-Course
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Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
More From Matt
🔗 Future Tools https://futuretools.beehiiv.com/
🔗 Blog https://www.mattwolfe.com/
🔗 YouTube https://www.youtube.com/@mreflow
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🔗 Newsletter https://news.lore.com/
🔗 Blog https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
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