Everything You Need To Know About A.I. Avatars in 2025

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Episode 56: Is it possible to build a thriving content strategy—without ever stepping in front of a camera?

Matt Wolfe (https://x.com/mreflow) is joined by guest Adam Biddlecombe (https://x.com/adam_bidd), founder of Mindstream, the daily AI newsletter now owned by HubSpot. Adam has rapidly grown his audience (especially on LinkedIn) while openly hating making videos. His solution? Becoming an expert in AI avatar tools to handle his video content creation.
In this episode, Matt and Adam dive deep into the world of AI avatars: the tools, the workflow, the best approaches for maximizing quality, and how these avatars are powering everything from viral Instagram channels to hyper-personalized B2B outreach. Whether you’re camera-shy, looking to scale your personal brand, or curious about the ethical and business implications of AI-driven video, this is the ultimate guide to the current landscape (and what’s coming next) for AI videos—straight from the creators who use them every day.

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Show Notes:
(00:00) Name Changes and Synthesia's Evolution
(05:30) Testing Avatar Models: Heygen Analysis
(09:17) Instagram Enhances AI for Age Detection
(10:59) Video Recording Challenges
(14:53) AI Influencers: Expanding Industry Trends
(18:54) Personalized AI Videos Boost Retention
(19:43) AI-Driven Email Personalization Trends
(25:19) Scamming Risks in Voice Tech
(28:02) UGC Avatars for Advertising Innovation
(32:13) Create Your Own Brand Mascot
(33:03) Brand-Interactive Avatars Revolution
(38:59) Enhancing Efficiency with Proficient Editors
(40:40) Challenges in Avatar Creation
(42:56) Microphone Usage Guidelines
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Mentions:
Adam Biddlecombe: https://www.linkedin.com/in/adam-bidd/
Mindstream: https://www.mindstream.news/
Synthesia: https://www.synthesia.io/
HeyGen: https://www.heygen.com/
Clay: https://www.clay.com/
Wonder Studio: https://wonderdynamics.com/

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Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.

More From Matt
🔗 Future Tools https://futuretools.beehiiv.com/
🔗 Blog https://www.mattwolfe.com/
🔗 YouTube https://www.youtube.com/@mreflow

More From Nathan
🔗 Newsletter https://news.lore.com/
🔗 Blog https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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